The Brief

Useful knowledge is useful.

The One Campaign was all about knowledge and sharing it. One Thing that everybody knows.
But at the core is the knowledge of Allianz itself, gained through decades of statistics and data.

Like which colour of a car is more prone to an accident. Or at what age someone invests into his first couch. What engaging way could be found to make use of this in the digital space?

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The Idea

Fun with Numbers

An online tool to plan your entire life, that values both the financial and emotional impact of every single point of entry.
But instead of a dreary spreadsheet, a perpetually moving and flowing wave - life - is playfully and intuitively modified and changed. The user interface allows for a simple drag&drop of individual life events, split in six colour-coded categories: family, career, real estate, mobility, recreation and custom events.
Each event changes the wave in shape and colour, through its financial and emotional value.

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More Details

This is where the knowledge comes in

Every event has a unique detail sheet, where values can be changed through sliders and input fields - the calculations that are done in the background are all based on formulas developed in conjunction with Allianz specialists from the respective specialty.
An extra tab includes additional knowledge available through integrated articles and statistics. And as the entire life, individual life events can be shared via social channels.

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